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EU Considers Banning Junk Food Ads

Children are a hugely attractive target market for advertisers, no matter how many restrictions are imposed on what they can and cannot market. According to Nielsen Media Research in the UK, which examined monthly estimates from TV stations, the estimated total amount of money spent by the top 10 food advertisers in 2003 was €31.8 million ($41.4 million), almost a 40 percent increase on the previous year.

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