Markaðssetning gvuðanna

Áhugaverð grein um það hvernig trúin í BNA er alltaf að snúast meira og meira um peninga, svona eins og allt annað í því blessaða samfélagi.

The Megachurch Juggernaut

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Modern megachurches tend to be characterized not only in size (over 2,000 members), but in subscribing to corporate standards of operation. Conspicuously epitomizing a “market approach” to Christ has given way to the term “seeker-friendly.” The seeker-friendly method aims at making church as unobtrusive and entertaining as possible in order to expand and exponentially thrive on an infinite base of new customers. Hence, what is often called—or what critics consider—a self-centered over God-centered theology seems to marginalize biblical orthodoxy by reducing God to a practical “domesticated deity,” to quote the New Yorker: “a God [demanding] no real sacrifice from his children.”
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